WANG, XINGMIAO

Master of Arts in Design Management

During my Master’s program, I specialized in immersive technology and cultural heritage preservation, focusing on how digital tools like VR, AR, and AI can revitalize historical narratives. My research centered on: Technology Integration: Explored the application of XR (VR/AR/MR) and projection mapping to create interactive exhibitions, blending academic rigor with experiential design. User-Centric Design: Developed frameworks for audience engagement, analyzing how gamification and multisensory elements (haptics, scent, sound) enhance learning. Case Studies: Evaluated global examples like the Van Gogh Immersive Experience and TeamLab Borderless, identifying best practices for cultural storytelling. Sustainability: Investigated adaptive reuse of spaces (e.g., repurposed factories) to host exhibitions sustainably. My thesis, “Digital Immersion for the Ming Dynasty: Bridging Past and Future,” proposed a blueprint for tech-driven heritage projects, combining historical accuracy with cutting-edge interactivity. This work underscored the potential of digital exhibitions to democratize culture while ensuring preservation—a vision now embodied in the MDIE project.