Atelier Tradition is a cheongsam brand. The brand offers modern, ready-to-wear cheongsam and bespoke cheongsam. The bespoke cheongsam can be either modern or traditional in style. Atelier Tradition was established to promote the Chinese culture to prevent culture loss. The brand supports sustainability through creating heirloom cheongsams and offers a ‘Re-Cheongsam’ service. Consumers can send back the modern ready-to-wear cheongsam to Atelier Tradition, and it will be redesigned and launched as a new collection.