'Psycle' is a commercial brand and retail space that promotes social activities, from the brand logo, brand concept, store design and interactive activities between the brand, products and customers (to enhance the user experience and interaction).Through 'Psycle', customers can make new connections and expand their social circle. In recent years, the term 'Social anxiety disorder' has become popular among Generation Z. Evidence suggests that with the advanced development of technology and the ease of information dissemination, people are increasingly using online communication tools to transmit and express their attitudes and opinions, and to present relevant information. This results in people being even less inclined to interact with people face-to-face. Face-to-face interactions can uncover and transmit much latent knowledge. 'Psycle' hope attract more potential customers in post-pandemic. As 'Psycle' contributes to the society to improve communications between people, the brand has to be sustainable at the same time. Textile production was one of the world's biggest polluters, so 'psycle' will uses more environmentally friendly fabrics. 'Psycle' can provide second-hand remake designs, clothing rental services, and second-hand clothing bazaars. By doing these, 'Psycle' will be able to achieve sustainable development, promote social activities and connect people of the same interests together.